Fardos Tower Hotel
Business as unusual
Fardos Tower Hotel is one of the leading hotels in Damascus. It is located in the commercial center which makes it ideal for business travelers.
The logo design is inspired from the hotel’s architectural concept: each story of the building follows a different color theme. The slogan "Business as Unusual” and an abstract and modern visual identity was created to support the business image. Oregano is the hotel’s café and was also part of the assignment to create a new and fresh “look and feel" to the hotel.